Technology is only as good as the humans it serves. Strategic Design partner for founders and startups building products that put people first.
I like to look for the balance between technical complexity with human simplicity when I design. Previously at Finna HQ and Core Blockchain.
Design systems, brand systems, websites and product flows from 0-to-1
5+ years designing Web3, AI, and Fintech products from concept to scale
Fast prototyping with modern AI tools (quickly go from concept to production-ready interfaces)
I work with structured teams, lean startups, YC companies, and solo founders.
— 30mins coffee chat
MY CREDENTIALS
$4M+ in funding and $500K+ in grants contributed across Web3/Fintech startups
Products serving 30K+ users with $50M+ in yearly transactions
Founding designer for 5 projects from 0-to-1
EXPERIENCE
I've worked on various projects from building scalable systems to designing user-friendly interfaces. Here's a brief overview.
OTHERS
Ribh Finance, Tumeny Pay, EnerDeFi, Orange Dex, Laracept, CodeX Scan2Code,
What I did
Powerful trading tools shouldn't require a manual. I redesigned Ping Exchange's core trading experience across mobile and web; including charts, order types, order history, notifications, and onboarding — turning a technically capable platform into one that both new and experienced traders actually enjoy using.
$56,467
24h trading vol.
12+ assets
+ USDC stablecoin
6 core flows
redesigned
"I remember being pretty stoked about where we were heading with the platform when you jumped in on the redesign for Ping Exchange. Some stellar work there mate, well done!"
Marian_ve
Design Lead, Core Blockchain
What I did
Finna Protocol is a comprehensive web3 wallet that bridges the gap between cryptocurrency and traditional finance. The platform enables users to send and receive Stablecoins, swap between crypto and fiat currencies, and withdraw directly to their bank accounts. It also offered virtual cards so that people can pay for stuff in local currency while shopping, directly using the Stablecoins in their wallet, all within a seamless experience across mobile and web platforms.
25,000+
Active users
$30M+
In monthly volumes
$560,000
In funding (2024)
Groot's visual implementations were crucial to the success of Finna from day 1. He was able to capture and communicate the product vision rather well, and he helped us iterate through several versions of the app to build something people truly love to use. I'd recommend him any day!
Agbona Igwemoh
CEO, Finna HQ
What I did
Corepass is a privacy-first decentralized Web3 wallet built on the Core Blockchain Network. As an alternative to MetaMask and Trust Wallet, Corepass uniquely requires Digital Identity verification to create a compliance-ready ecosystem while maintaining user privacy. All identity data remains private and under the user's control and apps in the Core Blockchain ecosystem pays users a small fee for requesting KYC documents during the onboarding process.
500+
Mobile app download
In Devnet
Launches 2025/26
Working with Groot on Corepass and across a couple of projects was exceptional. He worked hard, blended seamlessly with our team, took ownership of complex transaction flows, responded to feedback constructively, and consistently delivered designs that were both simple and up to industry standards.
Ockert Loubser
CEO & Co-founder, Wallit / Core
What I did
Ping Exchange combines centralized exchange features with decentralized blockchain technology, focusing on user-friendly P2P (peer-to-peer) trading of digital assets and incorporating secure identity and anti-money laundering (AML) features through its CorePass platform.
In development
Relaunch coming soon
$25,000
In volume
$56,000
in description
Lorem Ipsum
Dr Siyeofori Dede
Patron, Memento AI
CONTACT
You can contact me using the form or via the links below.